Wed. Mar 29th, 2023
The city of Lake Ozark is endorsing a plan to help the area market itself to new businesses and other industries.
The board of alderman recently signing off on an agreement with NextSite through the Lake of the Ozarks Regional Economic Development Council, which will provide critical analytical data and business recruitment procedures.
Both LOREDC and Ameren Missouri have been working on bringing NextSite to the lake, but in order to do that, they need a total of $2,850 from each city.
NextSite services costs around $30,000 a year, for three years, and LOREDC has agreed to pay the first $10,000 each year.
The cities of Lake Ozark, Osage Beach, Camdenton, Laurie, Sunrise Beach, Eldon and Versailles are being to join the next three years.
NextSite gathers shopping data based on cell tower use, by following consumer shopping habits and develop recruiting plans.
For Immediate Release
The City of Lake Ozark has endorsed a plan that could help the community market itself to potential new businesses and industries.
The board of aldermen recently signed off on an agreement with NextSite through the Lake of the Ozarks Regional Economic Development Council (LOREDC) to provide analytical data and business recruitment. NextSite is a commercial development advisory firm specializing in identifying and connecting opportunities to developers, tenant reps and end-users to affect positive change in communities across the U.S.
LOREDC and Ameren Missouri have been working for several months to secure an agreement with NextSite so communities in the lake area – including Lake Ozark – can have access to data and services that could help in business recruitment. Now, the various lake communities are being asked to support the project with financial support of $2,850 each.
If the NextSite marketing program is the direct cause of a project for any of the cities, the cities will provide a Success Fee that would be determined as part of the specific agreement with the city.
Total cost of the NextSite services is $30,000 a year for three years, and LOREDC has agreed to pay the first $10,000 each year.
The cities of Lake Ozark, Osage Beach, Camdenton, Eldon, Laurie, Sunrise Beach and Versailles are being asked to participate over the next three years.
Assistant City Administrator Harrison Fry explained that NextSite gathers shopping data based on cell tower use, by mapping customer shopping habits and other types of customer information to develop recruiting plans.
Alderman Dennis Klautzer said he sees NextStep as a headhunter company for businesses.
“This is getting more and more common in the business world, finding businesses for communities,” he noted.
Once NextSite completes the market analysis phase, identifies realistic opportunity targets and creates the marketing overview for Lake of the Ozarks market, it begins the proactive recruitment of developers, tenant reps and retailers. Using its extensive contact database and relationships throughout the commercial real estate and retail industry, NextSite connects the opportunities to decision makers with the goal of generating interest that results in market drives from these real estate professionals.
According to NextSite, the company has connected and supported more than 20 million square feet of commercial development projects resulting in more than $4.1 billion in capital investment.
NextSite will provide research, marketing and recruitment services for participating communities in the lake area. A development that is considered procured by NextSite when the retailer/restaurant opens for business at which time fees are due from the city to NextSite.
The fee structure is as follows:
Development or single tenant retailer of 100,000 square feet — $30,000 per location.
Multi-family, single-family, townhomes, senior housing development, hotel, movie theater or hospital — $25,000 per location if the developer is introduced to the market by NextSite.