Facebook is stepping up to help small business owners across the Lake of the Ozarks.
CEO Mark Zuckerberg says Facebook has developed a new product called “Shops” that will allow lake business owners to sell their products through the Facebook app itself.
He says shops will improve on the standard web commerce experience by storing users’ payment credentials, so that they can then use them on any Facebook or Instagram storefront.
In an article posted on Facebook’s website, Zuckerberg says:
“Right now many small businesses are struggling, and with stores closing, more are looking to bring their business online. Our goal is to make shopping seamless and empower anyone from a small business owner to a global brand to use our apps to connect with customers. That’s why we’re launching Facebook Shops and investing in features across our apps that inspire people to shop and make buying and selling online easier.
Introducing Facebook Shops
Facebook Shops make it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram. Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalog and then customize the look and feel of their shop with a cover image and accent colors that showcase their brand. This means any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it’s convenient for them.
People can find Facebook Shops on a business’ Facebook Page or Instagram profile, or discover them through stories or ads. From there, you can browse the full collection, save products you’re interested in and place an order — either on the business’ website or without leaving the app if the business has enabled checkout in the US.”
You can watch the full video of the launch through our news partner CBS here: https://www.cbsnews.com/video/mark-zuckerberg-on-facebooks-new-platform-for-small-businesses/