Hy-Vee is stepping up to the plate in order to help area food banks restock in the midst of the coronavirus pandemic.
In a company press release, Hy-vee Chairman and CEO Randy Edeker said “By partnering with our customers, our goal is to raise $1 million for our food bank partners so they can continue their operations throughout this crisis.”
The campaign launches today and allows customers to donate a dollar or more to help local food banks when they check out.
For every dollar raised, Hy-Vee will match it, up to $500,000. All funds will then be collected at the store level on a weekly basis and provided to local food banks to help replenish their stock every week.
The company will accept donations at checkout until April 30.