A big change is coming to the Missouri WIC program on January 1st.

Officials with the Missouri Department of Health and Senior Services says they will be changing the brand of standard infant formulas from Enfamil to Similac.

WIC federal regulations require all state agencies to enter into a competitive cost-containment contract for the purchase of infant formula.

The infant formula rebate maximizes the program’s ability to provide nutrition services and supplemental food benefits to all WIC participants.