Results from a recent study show that Branson is dominating the Lake Area in the area of room-night demand. HVS, a hotel and market assessment group, says the room-night demand in Branson grew by almost 8 percent last year, while the Lake Area grew by just over 2 percent. Dan Foster, a developer from Osage Beach, is spearheading a Lake Area project that he claims will fix that issue. He is working on a new waterfront resort hotel project in the area. The project is already getting the attention of big name hotel chains, which he says will help bring younger families looking for a vacation spot.